Originally Published on CUinsight.com, a credit union and financial news media site. Every morning I read the local paper, and go online to check national news sources and social media sites. I like to know what has happened while I was asleep. Not because I need to be “in the know,” but because it’s important … Continue reading Communicators need to be “In the Know”
Caution: Watch for falling tweets
The most recent twitter mishap happened during the presidential debate a few days ago. The official KitchenAid twitter account tweeted an offensive post about President Obama’s grandmother, who died four years ago. It was an unfortunate mix up between a personal twitter account and a brand twitter account. KitchenAid joins the company of many who … Continue reading Caution: Watch for falling tweets
Customer service in a social world
In the old days, customer service meant a friendly, knowledgeable employee helping a customer in person or on the phone. Wikipedia says customer service " is a series of activities designed to enhance the level of customer satisfaction..." Fast forward...in addition to in-person and telephone customer service, businesses are now expected to be available via … Continue reading Customer service in a social world
A simple tweet can turn sour in an instant
Early Friday morning, a lone gunman opened fire during a showing of Batman in a movie theater in Aurora, CO. People were killed. People were hurt. It was all over social media as well as traditional media. It’s a tragic situation. Later that same morning, two organizations tweeted unfortunate posts, because they were unaware of … Continue reading A simple tweet can turn sour in an instant
Hey stranger, let’s connect!
Lately I’ve heard from some “friends” that I didn’t even know I had. Weird, huh? They find me on LinkedIn, and then indicate that I am a “friend” and want to add me to their network. I get that you want to increase your network. All the experts say to do it now, so you’ll … Continue reading Hey stranger, let’s connect!