Originally published on CUinsight.com. In this digital age, sometimes we forget about plain old traditional marketing. We’re too busy investigating the “did not exist 10 years ago” marketing like sponsored posts, AdWords, and in-app advertising. We write catchy social media posts and produce funny videos in hopes of going viral. But what about the old … Continue reading The credit union difference: More showing, less telling
Solid writing is still important, despite new communications tools
Originally post on CUinsight.com The rise of Ron Burgundy in Anchorman 2: The Legend Continues reminds me of a toolkit I have tucked away in my office. It’s a media relations guide. From 1983. Although the process and tools of the trade may have changed in the last 30 years, one thing has stayed the … Continue reading Solid writing is still important, despite new communications tools
What do Millennials want from your website?
It seems credit unions have been trying to attract the younger crowd for a while now. HubSpot ran an interesting article about what Millennials want from a nonprofit’s website. Although this article is geared towards a charity, you can apply these points to your credit union’s website. Your website should be current, simple and visual. … Continue reading What do Millennials want from your website?
Back to basics: Six proofreading tips
Often, PR pros and marketers are running around in six different directions and the last thing we have time for is to sit down and proof…an advertisement, press release, letter, marketing piece, blog post, annual report, even a Facebook or Twitter post! This Ragan article, 7 proofreading steps every writer should follow, has some good … Continue reading Back to basics: Six proofreading tips
Credit unions are high profile in New York. Are they in your town?
Although this post is geared towards credit unions, the point is that when there is a national push, or national news related to our brand or product, use it as a catalyst to increase awareness locally. An ad promoting the credit union difference and the asmarterchoice website began about two weeks ago in Times Square. … Continue reading Credit unions are high profile in New York. Are they in your town?
One Kansas Girl 