Twitter = BFF

Looking in from the outside, twitter is kind of weird. It could be considered a time suck, and yes, who really cares what you are doing? But it is way more than blasting "I'm eating a sandwich!" to your followers. Once you start engaging with others, asking relevant questions and posting your thoughts, it's becomes … Continue reading Twitter = BFF

Ann Taylor listens

This is exactly the way social media should work. Like millions of other brands, Ann Taylor has a Facebook page. They also have a Facebook page for their LOFT brand, a less expensive and more casual extension of their Ann Taylor brand. Recently it posted a picture of a model in one of their article … Continue reading Ann Taylor listens

The social media revolution

Lately, it seems I've been having to defend the benefits of social media. I see the value of listening, connecting and publishing, but others don't. Maybe this will help. The original version of this video was posted in July 2009. In less than a year, it had to be updated.

Don’t be a Twitter loser

If I can gain Twitter followers, you can too. You see, I really don't think I am that interesting, yet hundreds of people think I am. How did it happen? By engaging and responding to people. The biggest mistake people make is expecting followers to magically appear. Guess what? You have to build those relationships, … Continue reading Don’t be a Twitter loser