After 15 years in the PR biz, jobs in both agencies and in non-profit communications, it's no secret that public relation professionals must have a variety of skills. This is especially true in the non-profit industry and smaller organizations. Sometimes I feel as though I'm a "Jill of all trades, master of none." I know … Continue reading Jill of all Trades, Master of None
Crisis communications
This first appeared on the Kansas Credit Union Association website. The post addresses credit unions specifically, but is good reference for any organization. On the heels of September’s National Preparedness Month, it’s a good time to visit crisis communication and how your credit union can prepare for a crisis. You never really know how your … Continue reading Crisis communications
The social media revolution
Lately, it seems I've been having to defend the benefits of social media. I see the value of listening, connecting and publishing, but others don't. Maybe this will help. The original version of this video was posted in July 2009. In less than a year, it had to be updated.
Internships: It’s up to you
I was at a monthly PRSA meeting, and the conversation at my table turned to internships. Several people were concerned that Gen Y just didn’t get the value of an internship. Some had interviewed potential candidates, only to find students unmotivated to do the work, or uninterested because the position was unpaid. Wikipedia describes an … Continue reading Internships: It’s up to you
Advertising vs. PR
After having recent conversations with several different people who didn't exactly "get" what I do, I decided it's time for a little refresher. I ran across a book from 2002 by Al Ries and Laura Ries, "The Fall of Advertising & The Rise of PR," which has excellent information about the difference between these two … Continue reading Advertising vs. PR
One Kansas Girl 