Social media has been around for a while (or so it seems), I thought others would know the proper etiquette of this platform. Not so. Here's my "What not to do" list when using social media. I don't mean to offend anyone, it's just my opinion. Don't use bad grammar It's a communication tool, so … Continue reading Social media etiquette
To G+ or not to G+
Google announced Google+ Pages are now available for brands. I just have to let out a long sigh. Another social network to manage. Another social network to “check.” Another social network to connect with others. Another social network that I have to research to see if the company I do PR for should be using. … Continue reading To G+ or not to G+
Lessons from the 1999 USA Women’s Soccer team
My house is still reeling from the USA Women's World Cup loss last week. As we were watching the games leading up to the finals, a story aired about the 1999 Women’s World Cup team, and how they made America excited about women’s soccer, and women’s sports in general. The news story said all the … Continue reading Lessons from the 1999 USA Women’s Soccer team
Earning Your Earned Media
This article first appeared on the Kansas Credit Union Association website. You know what earned media is, right? It’s when a media outlet covers your organization either by writing an article or airing a news segment. You didn’t pay for the exposure, unlike if you placed an ad in the same media outlet. It’s not … Continue reading Earning Your Earned Media
Five marketing goals for 2011
This first appeared on the Kansas Credit Union Association website. The post addresses credit unions specifically, but is good reference for any organization. The new year is all about personal resolutions…things you will do to better yourself mentally, physically or emotionally. But what about your marketing resolutions? Here are five things you can do to … Continue reading Five marketing goals for 2011