Originally written for credit union marketers and posted on the Kansas Credit Union Association's website, but any small business, nonprofit or other small organization could use these tips. Super Bowl Sunday has come and gone. With half of the nation watching for the game, and the other half only for the commercials, it can be … Continue reading Two things marketers can learn from the 2013 Superbowl
InSites Consulting recently released their report Social Media Around the World 2012. They asked survey respondents what they shared on social networking sites regarding brands and companies. Two of the top three results are important: Experiences you had with a brand: 49% (Read this as 49% of people using social networks posted about the experiences … Continue reading Experiences, service matter when sharing on social sites
Content marketing is big. It’s one of the latest and greatest ways to keep your organization top of mind, in a “skip-this-ad, fast-forward” world. And it’s never been easier to do with the current technology available including websites, blogs and social media. In a recent article, the Content Marketing Institute listed 42 content marketing ideas … Continue reading 4 ideas to jump start y content marketing
This is a screen shot of the first website I managed...in 1999. It is also this organization's first website. The first thing I noticed about this site is my use of the font Comic Sans. For you non-creative people, Comic Sans has become a joke around the industry, mortified designers and even inspired a Ban … Continue reading We’ve come a long way, Baby
This first appeared on the Kansas Credit Union Association website. The post addresses credit unions specifically, but is good reference for any organization. On the heels of September’s National Preparedness Month, it’s a good time to visit crisis communication and how your credit union can prepare for a crisis. You never really know how your … Continue reading Crisis communications
One Kansas Girl 