Tis the season. No, not that season. Awards season. This year, I’ve entered more projects than ever before. Not because I’ve done some super awesome things, but because it’s a validation of what you are doing is good, especially when it’s judged by your industry peers. You work hard all year. You constantly research the … Continue reading Awards can build your credibility
Umm...no. These ads...I can't believe these were real (see more ads at 22 Vintage Ads to Keep Women in Their Place). There are two adults who are perfectly capable of operating of a vacuum cleaner. In fact, in our house, there are two boys who also know how to vacuum a floor. You want breakfast? Make it … Continue reading A good meal. A clean house. A thin wife. Welcome to 1955.
Of course. A brand creates a hashtag, and instead of creating a fun, inspiring, nice way to promote itself, the Twittersphere overtakes it and the sentiment turns negative. Welcome to the bashtag. Both McDonald's and the New York Police Department have been on the receiving end of these hashtags-turned-bashtags. #McDstories started out as way to promote … Continue reading #Bashtag
This article made me laugh: Marketing jargon translated for normal people (iMedia). Every industry has its own set of jargon. And the only people who really understand what they mean are the people who work in that industry. Here's just a sample of what is in the article: So why do we use this jargon … Continue reading Industry jargon
"We would like to use our brains…" I love this ad. The ad is set to a Beastie Boys song, and the premise behind GoldieBlox is to encourage girls to go into the engineering industry. It basically makes fun of the pink and frilly princess-y girl toys that cram stores. Tea sets. Baby dolls. Feather boas … Continue reading GoldieBlox rocks with smart girls ad
One Kansas Girl 