The 3 best ads of Superbowl 2013

1. Jeep made us cry with this commercial. Our men and women in uniform get me every time. http://youtu.be/FadwTBcvISo 2. Oreo's marketing people were on it. They posted this photo to Twitter  just minutes after the lights went out at the stadium. They took national news and used it to their advantage. Could it be … Continue reading The 3 best ads of Superbowl 2013

Experiences, service matter when sharing on social sites

InSites Consulting recently released their report Social Media Around the World 2012. They asked survey respondents what they shared on social networking sites regarding brands and companies. Two of the top three results are important: Experiences you had with a brand: 49% (Read this as 49% of people using social networks posted about the experiences … Continue reading Experiences, service matter when sharing on social sites

The Trouble With Women In the Workplace

I can't believe companies actually had to produce videos like the one below. In my life, women have always worked. I grew up in the 1970s and 80s, and I knew some moms who stayed at home, and some that worked. That’s just the way it was. But it wasn’t always… I recently read “When … Continue reading The Trouble With Women In the Workplace

Communicators need to be “In the Know”

Originally Published on CUinsight.com, a credit union and financial news media site. Every morning I read the local paper, and go online to check national news sources and social media sites. I like to know what has happened while I was asleep. Not because I need to be “in the know,” but because it’s important … Continue reading Communicators need to be “In the Know”

Customer service in a social world

In the old days, customer service meant a friendly, knowledgeable employee helping a customer in person or on the phone. Wikipedia says customer service " is a series of activities designed to enhance the level of customer satisfaction..." Fast forward...in addition to in-person and telephone customer service, businesses are now expected to be available via … Continue reading Customer service in a social world