The new year brings a chance to start over. A clean slate. A do-over. These are my 12 resolutions of 2012. I figure if I write them out and post them, I'll feel accountable to actually DO them. [Disclaimer: We all can't be 100% ALL the time. So just like it's suggested you exercise MOST … Continue reading My 12 of 2012
PR and marketing pros know one of the ways to get free PR or earned media is to piggy back on an existing national story and make your own news. Now there is a word for it. Newsjacking. David Meerman Scott coined the term in his new book Newsjacking: How to inject your ideas into … Continue reading Newsjacking: Be the second paragraph
The recent announcement that Google+ has launched Brand or Business pages had me longing for the days when "online presence" meant you had a website. And your website was "interactive" if it had hyperlinks to other sites, as well as pictures and animation. When I saw the G+ announcement, I heaved a heavy sigh. Another … Continue reading Marketing…who has time for it all?
Social media has been around for a while (or so it seems), I thought others would know the proper etiquette of this platform. Not so. Here's my "What not to do" list when using social media. I don't mean to offend anyone, it's just my opinion. Don't use bad grammar It's a communication tool, so … Continue reading Social media etiquette
Google announced Google+ Pages are now available for brands. I just have to let out a long sigh. Another social network to manage. Another social network to “check.” Another social network to connect with others. Another social network that I have to research to see if the company I do PR for should be using. … Continue reading To G+ or not to G+
One Kansas Girl 