Creatively smart

Albert was right on: creativity takes a smart mind. It's the ability to make connections. It's marrying two disconnected ideas into something better. It's taking complex information and creating a simple solution. Being creative is far from easy, and it's not something you can switch on or off. Creative ideas sometimes come when you least … Continue reading Creatively smart

Are photos “real” anymore?

Are any pictures "real" anymore? Search "selfie app" and you get results like "7 Best Photo Editing Apps to Look Better in Every Selfie" and "5 Apps to Perfect Your Selfie."  One app's description reads "The range of tools are plentiful, and includes 'slimify,' 'blemish fix' and 'make-up.' In other words, create a "fake" picture of … Continue reading Are photos “real” anymore?

Groupon: social media superstar

This is social media done right. Groupon listed a "banana bunker" product on their website. It is a protective case for a banana. I'm not endorsing the product, because come on...really? Just by looking at it you can imagine the jokes that started...and Groupon replied to every one of them. They could have done nothing, … Continue reading Groupon: social media superstar

Movie trailers are so 2013

Adweek reports that Vince Vaughn and his costars of #UnfinishedBusiness posed for goofy #StarStock photos to help promote their movie. It's fun to see publicists trying new ways to promote movies.

Brand ambassadors

When Facebook and Twitter first arrived, there was a lot of talk about creating two accounts: one for professional use and one for personal use. People didn’t want to mix up the two audiences. I never thought having two accounts was a good idea, unless you were a public figure. Being just a “regular joe” … Continue reading Brand ambassadors