What we can learn about branding from Mad Men

An article titled "What Real Mad Men and Women can Learn from the TV show was posted on Forbes.com, and it's a good reminder that brands who are authentic are the ones that survive. With all the conflicting messages, cluttered internet ads and our need to have instant gratification, we can't help but change our … Continue reading What we can learn about branding from Mad Men

Joining the masses…voluntarily

I resigned from my job today. This is probably the worst time in the history of the world to voluntarily leave a job, given millions of people have been laid off in the last year. And maybe it was. But I just wasn’t being true to myself…I wasn’t happy. I see you rolling your eyes … Continue reading Joining the masses…voluntarily

Kids and advertising

I never really paid attention to the advertising messages geared towards children, until I had my own. Sure, I'd heard about those studies that marketers were getting into the heads of children, bombarding them with "buy this, buy that," "eat this, eat that," but it never hit home until now. I allow my two boys … Continue reading Kids and advertising

How the King of Pop brought down the Internet

Michael Jackson died on Thursday. Within a matter of hours, millions of people flooded the internet posting information and opinions on Twitter, Facebook and blogs. His death interested me not only because he was one of my childhood icons, but the way the news spread. I first heard of it from a text message my … Continue reading How the King of Pop brought down the Internet

Preparing for an online presence

Social media has taken the world by storm. There are hundreds of social networking sites and new ones popping up every day. You want to jump in and join the conversation, but there's so much information. It can be a bit overwhelming. So what do you do? Don't think you have to join every single … Continue reading Preparing for an online presence