Happy Birthday Kansas! A few of my favorite photos...favorite places. Above and below are at the Keeper of the Plains, Wichita. Oak Park, Wichita Fountains at Riverside Park, Wichita Train Museum, Wichita Somewhere in the Gypsum Hills Apple Pickin', Steffen Orchard Middle of nowhere
We all know now that “social” is here to stay. Most people are social, with profiles on social networking sites, but is your organization social? Are you still pushing out information as a one way dialogue (you to the consumer)? Do your marketing and communication efforts only include traditional one-way advertising (print, broadcast, direct mail)? … Continue reading Is Your Organization Social?
The new year brings a chance to start over. A clean slate. A do-over. These are my 12 resolutions of 2012. I figure if I write them out and post them, I'll feel accountable to actually DO them. [Disclaimer: We all can't be 100% ALL the time. So just like it's suggested you exercise MOST … Continue reading My 12 of 2012
PR and marketing pros know one of the ways to get free PR or earned media is to piggy back on an existing national story and make your own news. Now there is a word for it. Newsjacking. David Meerman Scott coined the term in his new book Newsjacking: How to inject your ideas into … Continue reading Newsjacking: Be the second paragraph
The recent announcement that Google+ has launched Brand or Business pages had me longing for the days when "online presence" meant you had a website. And your website was "interactive" if it had hyperlinks to other sites, as well as pictures and animation. When I saw the G+ announcement, I heaved a heavy sigh. Another … Continue reading Marketing…who has time for it all?
One Kansas Girl 