Emojis: Use in Moderation

Using emojis is fun, but they can quickly escalate into an addiction. It starts out as an emoji here and there in texts. Then you add them to your Facebook posts. And then emails. One smiley face turns into the "laughing so hard I'm crying" face. Then it’s the dancing girls and the dog face and the … Continue reading Emojis: Use in Moderation

Awards Can Build Your Credibility

Tis the season. No, not that season. Awards season. This year, I’ve entered more projects than ever before. Not because I’ve done some super awesome things, but because it’s a validation of what you are doing is good, especially when it’s judged by your industry peers. You work hard all year. You constantly research the … Continue reading Awards Can Build Your Credibility

Stop Reinventing The Wheel and Other Advice for Marketers

I was recently included in this Financial Brand post: What Financial Marketers Should Stop Doing Now. Here is my advice: Stop reinventing the wheel. See a cool idea? Take the basics, eliminate what you don’t like or what won’t work for your organization, change it up a bit, and make it your own. Innovative ideas come … Continue reading Stop Reinventing The Wheel and Other Advice for Marketers

Industry Jargon

This article made me laugh: Marketing jargon translated for normal people (iMedia). Every industry has its own set of jargon. And the only people who really understand what they mean are the people who work in that industry. Here's just a sample of what is in the article: So why do we use this jargon … Continue reading Industry Jargon

Solid Writing Still Important, Despite New Communications Tools

Originally post on CUinsight.com The rise of Ron Burgundy in Anchorman 2: The Legend Continues reminds me of a toolkit I have tucked away in my office. It’s a media relations guide. From 1983. Although the process and tools of the trade may have changed in the last 30 years, one thing has stayed the … Continue reading Solid Writing Still Important, Despite New Communications Tools