You don't hear much about writing being the "hot skill to have this year." But it's probably one of the most important, and one you'll use the rest of your life. Pssh...writing? My job doesn't require me to write. Do you send emails? Then yes, your job requires you to write. Who cares if your … Continue reading Bad writing isn’t just annoying… it can cost you
Recently our marketing team switched from using title case in headlines and subheads to sentence case. We thought it would be a #ncbu decision (#ncbu = nobody cares but us). We were wrong. Bedlam. Mayhem. Confusion. We had some 'splainin to do. We didn't realize this change would cause this kind of reaction. APstyle made … Continue reading We switched to sentence case and here’s what happened
During a recent PRSA chapter meeting, we watched a webinar about Snapchat, PR in a Snap (PRSA log in required to view the webinar), one of the latest shiny objects to hit the social media landscape. During the webinar, the presenters mentioned key takeaways for using Snapchat. Among the ones they discussed, here are three … Continue reading The key to great content is always the same
The North American Aerospace Defense Command (NORAD) has been tracking Santa since 1955...and it all started with a little typo. The story goes that an advertisement for Sears Roebuck & Co. listed a phone number for children to call Santa. No one bothered to proofread the ad, and it was published with the phone number … Continue reading NORAD Santa Tracker: It all started with a little typo…
This article first appeared on CUinsight.com. If you are doing these things in your public relation efforts, you are doing it wrong: Using long words when a short one will do. We don’t “utilize” something…we use it. A longer, more complicated word slows down the reader and makes them work harder to understand. Make your … Continue reading #PRFail: If you are doing these in your PR efforts, you are doing it wrong
One Kansas Girl 