#FailFolder

I keep a #failfolder. It's a file with screenshots of other organization's marketing and communication mistakes. Is that bad? I do it to keep my mistakes in perspective. The screenshots here are just a couple that I have gathered over the years. If you are a communication or marketing professional, you have made public mistakes. … Continue reading #FailFolder

#PRFail: If You Are Doing These Things In Your PR Efforts, You Are Doing It Wrong

This article first appeared on CUinsight.com. If you are doing these things in your public relation efforts, you are doing it wrong: Using long words when a short one will do. We don’t “utilize” something…we use it. A longer, more complicated word slows down the reader and makes them work harder to understand. Make your … Continue reading #PRFail: If You Are Doing These Things In Your PR Efforts, You Are Doing It Wrong