I keep a #failfolder. It's a file with screenshots of other organization's marketing and communication mistakes. Is that bad? I do it to keep my mistakes in perspective. The screenshots here are just a couple that I have gathered over the years. If you are a communication or marketing professional, you have made public mistakes. … Continue reading #FailFolder
This article first appeared on CUinsight.com. If you are doing these things in your public relation efforts, you are doing it wrong: Using long words when a short one will do. We don’t “utilize” something…we use it. A longer, more complicated word slows down the reader and makes them work harder to understand. Make your … Continue reading #PRFail: If you are doing these in your PR efforts, you are doing it wrong
One Kansas Girl 