You really don’t know what you think you know

Think Again, by Adam Grant is a book about unlearning what you know. And realizing you really don't know what you think you know. One insight I found especially intriguing is the more confident people are, the less they actually know. Think of the person at the sporting event who is telling you what the coach … Continue reading You really don’t know what you think you know

No surprise marketing leaders are burning out faster

Earlier this year, I declared that marketing is exhausting. Now it's a proven fact! Well, not exactly, but AdWeek reports marketing officers tenures are getting shorter and shorter due to many factors, including high expectations. "Another reason for the trend could be related to what Welch called “inflated expectations” for CMOs as brands seek unicorn candidates … Continue reading No surprise marketing leaders are burning out faster

Marketing is exhausting

This is how I feel some days...marketing is exhausting. Any other communication pros feeling the heat to "know more and do more" with the same resources? 😩 When I first started in marketing and communications, social didn't exist, email was young, some organizations didn't even have a website, and data - what data? I needed to … Continue reading Marketing is exhausting