Originally written for the Kansas Credit Union Association website. When people need advice, they turn to their family and friends. They ask everything from "where should we eat tonight?” to "need a great babysitter” to "looking to change doctors…” Why wouldn’t they ask about financial institutions? This is where your members come into play. If … Continue reading Word of mouth is still the primary source for recommendations
Originally written for credit union marketers and posted on the Kansas Credit Union Association's website, but any small business, nonprofit or other small organization could use these tips. Super Bowl Sunday has come and gone. With half of the nation watching for the game, and the other half only for the commercials, it can be … Continue reading Two things marketers can learn from the 2013 Superbowl
Originally published on CUinsight.com, a credit union and financial news media site. Although this is geared toward how credit unions can use storytelling as an outreach tactic, any organization can benefit from telling your customer's or member's stories. The American Red Cross has proved it’s a networked nonprofit that has embraced new technologies and knows … Continue reading Storytelling: Great PR
InSites Consulting recently released their report Social Media Around the World 2012. They asked survey respondents what they shared on social networking sites regarding brands and companies. Two of the top three results are important: Experiences you had with a brand: 49% (Read this as 49% of people using social networks posted about the experiences … Continue reading Experiences, service matter when sharing on social sites
Content marketing is big. It’s one of the latest and greatest ways to keep your organization top of mind, in a “skip-this-ad, fast-forward” world. And it’s never been easier to do with the current technology available including websites, blogs and social media. In a recent article, the Content Marketing Institute listed 42 content marketing ideas … Continue reading 4 ideas to jump start y content marketing
One Kansas Girl 