Although this post is geared towards credit unions, the point is that when there is a national push, or national news related to our brand or product, use it as a catalyst to increase awareness locally. An ad promoting the credit union difference and the asmarterchoice website began about two weeks ago in Times Square. … Continue reading Credit unions are high profile in New York. Are they in your town?
Two things marketers can learn from the 2013 Superbowl
Originally written for credit union marketers and posted on the Kansas Credit Union Association's website, but any small business, nonprofit or other small organization could use these tips. Super Bowl Sunday has come and gone. With half of the nation watching for the game, and the other half only for the commercials, it can be … Continue reading Two things marketers can learn from the 2013 Superbowl
Storytelling: Great PR
Originally published on CUinsight.com, a credit union and financial news media site. Although this is geared toward how credit unions can use storytelling as an outreach tactic, any organization can benefit from telling your customer's or member's stories. The American Red Cross has proved it’s a networked nonprofit that has embraced new technologies and knows … Continue reading Storytelling: Great PR
Experiences, service matter when sharing on social sites
InSites Consulting recently released their report Social Media Around the World 2012. They asked survey respondents what they shared on social networking sites regarding brands and companies. Two of the top three results are important: Experiences you had with a brand: 49% (Read this as 49% of people using social networks posted about the experiences … Continue reading Experiences, service matter when sharing on social sites
Marketing…who has time for it all?
The recent announcement that Google+ has launched Brand or Business pages had me longing for the days when "online presence" meant you had a website. And your website was "interactive" if it had hyperlinks to other sites, as well as pictures and animation. When I saw the G+ announcement, I heaved a heavy sigh. Another … Continue reading Marketing…who has time for it all?
One Kansas Girl 