Often, PR pros and marketers are running around in six different directions and the last thing we have time for is to sit down and proof…an advertisement, press release, letter, marketing piece, blog post, annual report, even a Facebook or Twitter post! This Ragan article, 7 proofreading steps every writer should follow, has some good … Continue reading Back to basics: Six proofreading tips
Integrating your credit union’s paid, earned and owned media
This first appeared on CUinsight.com. While this information is geared toward credit unions, any organization, non-profit or business can use these ideas. With the rise of social media, blogs and other “shareable” media, credit unions today have more opportunities than ever before to reach their members, potential members and community partners. Most credit union marketers are … Continue reading Integrating your credit union’s paid, earned and owned media
Credit unions are high profile in New York. Are they in your town?
Although this post is geared towards credit unions, the point is that when there is a national push, or national news related to our brand or product, use it as a catalyst to increase awareness locally. An ad promoting the credit union difference and the asmarterchoice website began about two weeks ago in Times Square. … Continue reading Credit unions are high profile in New York. Are they in your town?
Two things marketers can learn from the 2013 Superbowl
Originally written for credit union marketers and posted on the Kansas Credit Union Association's website, but any small business, nonprofit or other small organization could use these tips. Super Bowl Sunday has come and gone. With half of the nation watching for the game, and the other half only for the commercials, it can be … Continue reading Two things marketers can learn from the 2013 Superbowl
The 3 best ads of Superbowl 2013
1. Jeep made us cry with this commercial. Our men and women in uniform get me every time. http://youtu.be/FadwTBcvISo 2. Oreo's marketing people were on it. They posted this photo to Twitter just minutes after the lights went out at the stadium. They took national news and used it to their advantage. Could it be … Continue reading The 3 best ads of Superbowl 2013
One Kansas Girl 