Movie trailers are so 2013

Adweek reports that Vince Vaughn and his costars of #UnfinishedBusiness posed for goofy #StarStock photos to help promote their movie. It's fun to see publicists trying new ways to promote movies.

Superbowl 2015: #HelloFuture, #BestBuds, #RealStrength, #RunLikeAGirl…#win

Either I’m getting older and harder to impress, or the Super Bowl commercials just aren’t what they used to be. Maybe we all have such high expectations of being entertained that nothing less than spectacular will do. At any rate, I do look forward to watching the Super Bowl, mainly for the commercials (and food). … Continue reading Superbowl 2015: #HelloFuture, #BestBuds, #RealStrength, #RunLikeAGirl…#win

The end of free Facebook for brands

Beginning next month, Facebook is removing Page’s updates from user’s news feeds unless Pages pay to boost their posts. They are also threatening to remove any post that is “too promotional” in nature, or “tricks” the user with click bait. These changes are based on user complaints, and have really ticked off brands that have … Continue reading The end of free Facebook for brands

Voters against political advertising

This is not a political post, so don’t make it one. I don’t like politics. I don’t like to talk about politics. Half the time, I don’t even understand politics. But what I do know is that it’s the day before Election Day and I’ve received six “robocalls” from political candidates asking for my vote. … Continue reading Voters against political advertising

Step away from the stock photography

Originally published on CUinsight.com It’s no secret that images sell. A great photo can make your marketing piece and a vivid website image will draw in visitors. On the flip side, bad graphics can have a negative effect on your brand and corporate-y, generic, stock photos aren’t helping you either. An iStock search for “household … Continue reading Step away from the stock photography