During a recent PRSA chapter meeting, we watched a webinar about Snapchat, PR in a Snap (PRSA log in required to view the webinar), one of the latest shiny objects to hit the social media landscape. During the webinar, the presenters mentioned key takeaways for using Snapchat. Among the ones they discussed, here are three … Continue reading The key to great content is always the same
Where are my fellow "marketing generalists?" Our communications roles have changed, as reflected in our job titles. My marketing and communications team of three has two of these "hottest jobs." But that leaves me as just a "marketing generalist." Should I be worried? I don't think so. As CMO.com reports, "The company stands to gain … Continue reading Return of the marketing and communications generalist
I recently got this email at work. Do these types of emails really work? Who responds to these? I sure don't. "Dear business owner of [insert your domain], (The domain they were referencing was an OLD domain that is not in use anymore.) You can't expect your website to increase your revenue with so many errors. … Continue reading “Allow me to send you a no obligation website audit report”
Marketing and communications is like having braces. Stay with me here. I have #adultbraces. I never had braces as a kid, so this is my only experience. It’s painful, awkward and annoying. But the end result will be (better be!) straight teeth, a healthy smile and aligned bite. But it doesn’t happen overnight. Just like … Continue reading How marketing and communications is like having braces
This originally appeared on CUinsight.com. It is written for credit unions, but the advice can be used for any organization. I attended a conference last month and one of the speakers said this: “Create more value for more people more often, so when it’s time to choose, they choose you.” This couldn’t be more true. This … Continue reading Create value often
One Kansas Girl 