This first appeared on CUinsight.com. While this information is geared toward credit unions, any organization, non-profit or business can use these ideas. With the rise of social media, blogs and other “shareable” media, credit unions today have more opportunities than ever before to reach their members, potential members and community partners. Most credit union marketers are … Continue reading Integrating your credit union’s paid, earned and owned media
What’s in your communications disaster kit?
Originally written for posting on the Kansas Credit Union Association website. Severe weather is upon us, and we have all heard the importance of having a personal severe weather kit with water, batteries, flashlight, important documents, medication… anything you need in case of a weather disaster. But what’s in your communications disaster kit? What do … Continue reading What’s in your communications disaster kit?
Credit unions are high profile in New York. Are they in your town?
Although this post is geared towards credit unions, the point is that when there is a national push, or national news related to our brand or product, use it as a catalyst to increase awareness locally. An ad promoting the credit union difference and the asmarterchoice website began about two weeks ago in Times Square. … Continue reading Credit unions are high profile in New York. Are they in your town?
Two things marketers can learn from the 2013 Superbowl
Originally written for credit union marketers and posted on the Kansas Credit Union Association's website, but any small business, nonprofit or other small organization could use these tips. Super Bowl Sunday has come and gone. With half of the nation watching for the game, and the other half only for the commercials, it can be … Continue reading Two things marketers can learn from the 2013 Superbowl
Storytelling: Great PR
Originally published on CUinsight.com, a credit union and financial news media site. Although this is geared toward how credit unions can use storytelling as an outreach tactic, any organization can benefit from telling your customer's or member's stories. The American Red Cross has proved it’s a networked nonprofit that has embraced new technologies and knows … Continue reading Storytelling: Great PR
One Kansas Girl 