Where are my fellow "marketing generalists?" Our communications roles have changed, as reflected in our job titles. My marketing and communications team of three has two of these "hottest jobs." But that leaves me as just a "marketing generalist." Should I be worried? I don't think so. As CMO.com reports, "The company stands to gain … Continue reading Return of the marketing and communications generalist
Marketing and communications is like having braces. Stay with me here. I have #adultbraces. I never had braces as a kid, so this is my only experience. It’s painful, awkward and annoying. But the end result will be (better be!) straight teeth, a healthy smile and aligned bite. But it doesn’t happen overnight. Just like … Continue reading How marketing and communications is like having braces
A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my favorite tools: Wordmark.it: For finding the ideal typeface. Don’t let anyone tell you fonts aren’t important. … Continue reading 3.5 tools for busy communicators
This post was originally published on CUinsight.com. “There cannot be a crisis next week. My schedule is already full.” ~Henry Kissinger The very definition of crisis means something unplanned. Crisis communication is the scary part of public relations and communications. It’s chaotic. You don’t know all the details. People might be scared. And others want … Continue reading 3 concepts to remember in a crisis
Originally written for posting on the Kansas Credit Union Association website. Severe weather is upon us, and we have all heard the importance of having a personal severe weather kit with water, batteries, flashlight, important documents, medication… anything you need in case of a weather disaster. But what’s in your communications disaster kit? What do … Continue reading What’s in your communications disaster kit?
One Kansas Girl 