The recent announcement that Google+ has launched Brand or Business pages had me longing for the days when "online presence" meant you had a website. And your website was "interactive" if it had hyperlinks to other sites, as well as pictures and animation. When I saw the G+ announcement, I heaved a heavy sigh. Another … Continue reading Marketing…who has time for it all?
Lessons from the 1999 USA Women’s Soccer team
My house is still reeling from the USA Women's World Cup loss last week. As we were watching the games leading up to the finals, a story aired about the 1999 Women’s World Cup team, and how they made America excited about women’s soccer, and women’s sports in general. The news story said all the … Continue reading Lessons from the 1999 USA Women’s Soccer team
QR codes…another way to connect
This article was originally written for publishing on the Kansas Credit Union Association website, so it focuses on credit unions, but QR codes can really be used for any business. QR codes have been a hot topic around the marketing/communications industry. With mobile technology moving at lightning speed, it only makes sense that these little … Continue reading QR codes…another way to connect
Ann Taylor listens
This is exactly the way social media should work. Like millions of other brands, Ann Taylor has a Facebook page. They also have a Facebook page for their LOFT brand, a less expensive and more casual extension of their Ann Taylor brand. Recently it posted a picture of a model in one of their article … Continue reading Ann Taylor listens
The social media revolution
Lately, it seems I've been having to defend the benefits of social media. I see the value of listening, connecting and publishing, but others don't. Maybe this will help. The original version of this video was posted in July 2009. In less than a year, it had to be updated.
One Kansas Girl 