STEM + ART go hand in hand

The focus on STEM cirriculum (science, technology, engineering and math) is big. Schools are targeting lessons around it. STEM summer camps sell out. Companies promote it. Amazon has a STEM dedicated toy shop. I get it. We live in an "Internet of things" world, and it's critical for students to get training in The Big … Continue reading STEM + ART go hand in hand

Groupon: social media superstar

This is social media done right. Groupon listed a "banana bunker" product on their website. It is a protective case for a banana. I'm not endorsing the product, because come on...really? Just by looking at it you can imagine the jokes that started...and Groupon replied to every one of them. They could have done nothing, … Continue reading Groupon: social media superstar

Movie trailers are so 2013

Adweek reports that Vince Vaughn and his costars of #UnfinishedBusiness posed for goofy #StarStock photos to help promote their movie. It's fun to see publicists trying new ways to promote movies.

Brand ambassadors

When Facebook and Twitter first arrived, there was a lot of talk about creating two accounts: one for professional use and one for personal use. People didn’t want to mix up the two audiences. I never thought having two accounts was a good idea, unless you were a public figure. Being just a “regular joe” … Continue reading Brand ambassadors