All Aboard. Train Travels

Our family took our first Amtrak train trip during the Fourth of July holiday. We thought it would be fun to ride the train from Lee's Summit, MO to St. Louis and back. The trip was five hours, with six stops in Missouri: Warrensburg, Sedalia, Jefferson City, Hermann, Washington and Kirkwood. It was fun, and … Continue reading All Aboard. Train Travels

Integrating your credit union’s paid, earned and owned media

This first appeared on CUinsight.com.  While this information is geared toward credit unions, any organization, non-profit or business can use these ideas. With the rise of social media, blogs and other “shareable” media, credit unions today have more opportunities than ever before to reach their members, potential members and community partners. Most credit union marketers are … Continue reading Integrating your credit union’s paid, earned and owned media

What’s in your communications disaster kit?

Originally written for posting on the Kansas Credit Union Association website. Severe weather is upon us, and we have all heard the importance of having a personal severe weather kit with water, batteries, flashlight, important documents, medication… anything you need in case of a weather disaster. But what’s in your communications disaster kit? What do … Continue reading What’s in your communications disaster kit?

Two things marketers can learn from the 2013 Superbowl

Originally written for credit union marketers and posted on the Kansas Credit Union Association's website, but any small business, nonprofit or other small organization could use these tips. Super Bowl Sunday has come and gone. With half of the nation watching for the game, and the other half only for the commercials, it can be … Continue reading Two things marketers can learn from the 2013 Superbowl