Integrating your credit union’s paid, earned and owned media

Posted on by Susan Dyer

This first appeared on CUinsight.com.  While this information is geared toward credit unions, any organization, non-profit or business can use these ideas. With the rise of social media, blogs and other “shareable” media, credit unions today have more opportunities than ever before to reach their members, potential members and community partners. Most credit union marketers are … Continue reading Integrating your credit union’s paid, earned and owned media

What’s in your communications disaster kit?

Posted on by Susan Dyer

Originally written for posting on the Kansas Credit Union Association website. Severe weather is upon us, and we have all heard the importance of having a personal severe weather kit with water, batteries, flashlight, important documents, medication… anything you need in case of a weather disaster. But what’s in your communications disaster kit? What do … Continue reading What’s in your communications disaster kit?

Two things marketers can learn from the 2013 Superbowl

Posted on by Susan Dyer

Originally written for credit union marketers and posted on the Kansas Credit Union Association's website, but any small business, nonprofit or other small organization could use these tips. Super Bowl Sunday has come and gone. With half of the nation watching for the game, and the other half only for the commercials, it can be … Continue reading Two things marketers can learn from the 2013 Superbowl

The 3 best ads of Superbowl 2013

Posted on by Susan Dyer

1. Jeep made us cry with this commercial. Our men and women in uniform get me every time. http://youtu.be/FadwTBcvISo 2. Oreo's marketing people were on it. They posted this photo to Twitter  just minutes after the lights went out at the stadium. They took national news and used it to their advantage. Could it be … Continue reading The 3 best ads of Superbowl 2013