Word of mouth is still the primary source for recommendations

Originally written for the Kansas Credit Union Association website. When people need advice, they turn to their family and friends. They ask everything from "where should we eat tonight?” to "need a great babysitter” to "looking to change doctors…” Why wouldn’t they ask about financial institutions? This is where your members come into play. If … Continue reading Word of mouth is still the primary source for recommendations

Storytelling: Great PR

Originally published on CUinsight.com, a credit union and financial news media site. Although this is geared toward how credit unions can use storytelling as an outreach tactic, any organization can benefit from telling your customer's or member's stories. The American Red Cross has proved it’s a networked nonprofit that has embraced new technologies and knows … Continue reading Storytelling: Great PR

The Trouble With Women In the Workplace

I can't believe companies actually had to produce videos like the one below. In my life, women have always worked. I grew up in the 1970s and 80s, and I knew some moms who stayed at home, and some that worked. That’s just the way it was. But it wasn’t always… I recently read “When … Continue reading The Trouble With Women In the Workplace