Social media is (still) the shiny new object in the communications industry. Companies are flocking to Facebook, Twitter, G+ and YouTube to disseminate their message, using fun apps like Instagram and hiring social media managers to manage it all. But are we forgetting that the basic premise behind these platforms is communication? And the ability … Continue reading PR :: Back to basics
Happy Birthday Kansas!
Happy Birthday Kansas! A few of my favorite photos...favorite places. Above and below are at the Keeper of the Plains, Wichita. Oak Park, Wichita Fountains at Riverside Park, Wichita Train Museum, Wichita Somewhere in the Gypsum Hills Apple Pickin', Steffen Orchard Middle of nowhere
Is Your Organization Social?
We all know now that “social” is here to stay. Most people are social, with profiles on social networking sites, but is your organization social? Are you still pushing out information as a one way dialogue (you to the consumer)? Do your marketing and communication efforts only include traditional one-way advertising (print, broadcast, direct mail)? … Continue reading Is Your Organization Social?
My 12 of 2012
The new year brings a chance to start over. A clean slate. A do-over. These are my 12 resolutions of 2012. I figure if I write them out and post them, I'll feel accountable to actually DO them. [Disclaimer: We all can't be 100% ALL the time. So just like it's suggested you exercise MOST … Continue reading My 12 of 2012
Newsjacking: Be the second paragraph
PR and marketing pros know one of the ways to get free PR or earned media is to piggy back on an existing national story and make your own news. Now there is a word for it. Newsjacking. David Meerman Scott coined the term in his new book Newsjacking: How to inject your ideas into … Continue reading Newsjacking: Be the second paragraph
One Kansas Girl 