The key to great content is always the same

During a recent PRSA chapter meeting, we watched a webinar about Snapchat, PR in a Snap (PRSA log in required to view the webinar), one of the latest shiny objects to hit the social media landscape. During the webinar, the presenters mentioned key takeaways for using Snapchat. Among the ones they discussed, here are three … Continue reading The key to great content is always the same

Ski trip 2018

Our ninth year year of skiing was pretty uneventful. First stop...Beau Jo's. The weather was super nice...we walked around Idaho Springs. The first day on the slopes. So bright! Waiting... Goldfish taste test! Me and the boys! Scott and the boys - way over there. On the lift... Obligatory family photo... Not much conversation when … Continue reading Ski trip 2018

Return of the marketing and communications generalist

Where are my fellow "marketing generalists?" Our communications roles have changed, as reflected in our job titles. My marketing and communications team of three has two of these "hottest jobs." But that leaves me as just a "marketing generalist." Should I be worried? I don't think so. As CMO.com reports, "The company stands to gain … Continue reading Return of the marketing and communications generalist