My house is still reeling from the USA Women's World Cup loss last week. As we were watching the games leading up to the finals, a story aired about the 1999 Women’s World Cup team, and how they made America excited about women’s soccer, and women’s sports in general. The news story said all the … Continue reading Lessons from the 1999 USA Women’s Soccer team
QR codes…another way to connect
This article was originally written for publishing on the Kansas Credit Union Association website, so it focuses on credit unions, but QR codes can really be used for any business. QR codes have been a hot topic around the marketing/communications industry. With mobile technology moving at lightning speed, it only makes sense that these little … Continue reading QR codes…another way to connect
Five marketing goals for 2011
This first appeared on the Kansas Credit Union Association website. The post addresses credit unions specifically, but is good reference for any organization. The new year is all about personal resolutions…things you will do to better yourself mentally, physically or emotionally. But what about your marketing resolutions? Here are five things you can do to … Continue reading Five marketing goals for 2011
Can the “gross out” factor make our children healthy?
Advertising. It starts the minute you are born and continues until you die. Advertising geared towards kids is often under fire for its influence and promotion of the latest and greatest toys and unhealthy junk food. This research shows that preschoolers can recognize brand names...that's no surprise. My boys can recite commercials and tag lines, … Continue reading Can the “gross out” factor make our children healthy?
What we can learn about branding from Mad Men
An article titled "What Real Mad Men and Women can Learn from the TV show was posted on Forbes.com, and it's a good reminder that brands who are authentic are the ones that survive. With all the conflicting messages, cluttered internet ads and our need to have instant gratification, we can't help but change our … Continue reading What we can learn about branding from Mad Men
One Kansas Girl 