Preparing for an online presence

Social media has taken the world by storm. There are hundreds of social networking sites and new ones popping up every day. You want to jump in and join the conversation, but there's so much information. It can be a bit overwhelming. So what do you do? Don't think you have to join every single … Continue reading Preparing for an online presence

My children are digital natives…and I’m a digital immigrant

In 2003, Marc Prensky coined the terms Digital Native (a person who grew up with technology) and Digital immigrant (the rest of us). In his study, he suggests that digital natives want instant gratification. They are used to receiving lots of information fast, and understand graphics more than they understand text. They can be watching … Continue reading My children are digital natives…and I’m a digital immigrant

Mad women

By now you’ve heard all the hoopla around AMC’s blockbuster show “Mad Men.” It’s the story of the 1960s Madison Avenue advertising executives (nicknamed Mad Men) and all the shenanigans that revolve around their lives (women, booze, smoking…and more women and booze and smoking) while working at Sterling Cooper, a fictitious advertising agency. I wasn’t … Continue reading Mad women

Life lessons from the Kindergarten crowd

I have two young boys at home, ages five and six. They look to me as their guide, their counselor of life. But as I have watched them grow, I realize that they can teach me a few things too. FOLLOW DIRECTIONS, BUT ALSO BE CREATIVE LEGO building blocks rule in our house. The boys … Continue reading Life lessons from the Kindergarten crowd