This article first appeared on the Kansas Credit Union Association website. You know what earned media is, right? It’s when a media outlet covers your organization either by writing an article or airing a news segment. You didn’t pay for the exposure, unlike if you placed an ad in the same media outlet. It’s not … Continue reading Earning Your Earned Media
Don’t rely on Facebook as your primary communication channel
I volunteer for an event called the Kansas Author Dinner. The event was Thursday, February 24. The Kansas Author Dinner Facebook page has a small, yet loyal following (31 people like the page). The Facebook page went down on Friday, February 18, less than a week before the event. When you visited the page as … Continue reading Don’t rely on Facebook as your primary communication channel
Not everything should be automatic
Some things are awesome on "automatic." Automatically forwarding e-mails from a certain account or with certain keywords. An auto vacation response e-mail. RSS feeds that automatically inform you when a blog has a new post or a website page has been updated. Automatic direct deposit. Some things are not...especially in social media. Here's two examples: … Continue reading Not everything should be automatic
Jill of all Trades, Master of None
After 15 years in the PR biz, jobs in both agencies and in non-profit communications, it's no secret that public relation professionals must have a variety of skills. This is especially true in the non-profit industry and smaller organizations. Sometimes I feel as though I'm a "Jill of all trades, master of none." I know … Continue reading Jill of all Trades, Master of None
November 15: America Recycles Day
It amazes me how much paper my boys bring home from school. I know our teachers have no control over the number of worksheets and art projects our children are assigned to do. Every day I go through their papers and divide them into two stacks. For recycling now, and for continued use. Continued use? … Continue reading November 15: America Recycles Day
One Kansas Girl 