My house is still reeling from the USA Women's World Cup loss last week. As we were watching the games leading up to the finals, a story aired about the 1999 Women’s World Cup team, and how they made America excited about women’s soccer, and women’s sports in general. The news story said all the … Continue reading Lessons from the 1999 USA Women’s Soccer team
Earning Your Earned Media
This article first appeared on the Kansas Credit Union Association website. You know what earned media is, right? It’s when a media outlet covers your organization either by writing an article or airing a news segment. You didn’t pay for the exposure, unlike if you placed an ad in the same media outlet. It’s not … Continue reading Earning Your Earned Media
Don’t rely on Facebook as your primary communication channel
I volunteer for an event called the Kansas Author Dinner. The event was Thursday, February 24. The Kansas Author Dinner Facebook page has a small, yet loyal following (31 people like the page). The Facebook page went down on Friday, February 18, less than a week before the event. When you visited the page as … Continue reading Don’t rely on Facebook as your primary communication channel
Not everything should be automatic
Some things are awesome on "automatic." Automatically forwarding e-mails from a certain account or with certain keywords. An auto vacation response e-mail. RSS feeds that automatically inform you when a blog has a new post or a website page has been updated. Automatic direct deposit. Some things are not...especially in social media. Here's two examples: … Continue reading Not everything should be automatic
QR codes…another way to connect
This article was originally written for publishing on the Kansas Credit Union Association website, so it focuses on credit unions, but QR codes can really be used for any business. QR codes have been a hot topic around the marketing/communications industry. With mobile technology moving at lightning speed, it only makes sense that these little … Continue reading QR codes…another way to connect
One Kansas Girl 