Newsjacking: Be the Second Paragraph

PR and marketing pros know one of the ways to get free PR or earned media is to piggy back on an existing national story and make your own news. Now there is a word for it. Newsjacking. David Meerman Scott coined the term in his new book Newsjacking: How to inject your ideas into … Continue reading Newsjacking: Be the Second Paragraph

Earning Your Earned Media

This article first appeared on the Kansas Credit Union Association website. You know what earned media is, right? It’s when a media outlet covers your organization either by writing an article or airing a news segment. You didn’t pay for the exposure, unlike if you placed an ad in the same media outlet. It’s not … Continue reading Earning Your Earned Media