I never really paid attention to the advertising messages geared towards children, until I had my own. Sure, I'd heard about those studies that marketers were getting into the heads of children, bombarding them with "buy this, buy that," "eat this, eat that," but it never hit home until now. I allow my two boys … Continue reading Kids and advertising
My children are digital natives…and I’m a digital immigrant
In 2003, Marc Prensky coined the terms Digital Native (a person who grew up with technology) and Digital immigrant (the rest of us). In his study, he suggests that digital natives want instant gratification. They are used to receiving lots of information fast, and understand graphics more than they understand text. They can be watching … Continue reading My children are digital natives…and I’m a digital immigrant
One Kansas Girl 