Advertising. It starts the minute you are born and continues until you die. Advertising geared towards kids is often under fire for its influence and promotion of the latest and greatest toys and unhealthy junk food. This research shows that preschoolers can recognize brand names...that's no surprise. My boys can recite commercials and tag lines, … Continue reading Can the “gross out” factor make our children healthy?
Internships: It’s up to you
I was at a monthly PRSA meeting, and the conversation at my table turned to internships. Several people were concerned that Gen Y just didn’t get the value of an internship. Some had interviewed potential candidates, only to find students unmotivated to do the work, or uninterested because the position was unpaid. Wikipedia describes an … Continue reading Internships: It’s up to you
What we can learn about branding from Mad Men
An article titled "What Real Mad Men and Women can Learn from the TV show was posted on Forbes.com, and it's a good reminder that brands who are authentic are the ones that survive. With all the conflicting messages, cluttered internet ads and our need to have instant gratification, we can't help but change our … Continue reading What we can learn about branding from Mad Men
Kids and advertising
I never really paid attention to the advertising messages geared towards children, until I had my own. Sure, I'd heard about those studies that marketers were getting into the heads of children, bombarding them with "buy this, buy that," "eat this, eat that," but it never hit home until now. I allow my two boys … Continue reading Kids and advertising
Mad women
By now you’ve heard all the hoopla around AMC’s blockbuster show “Mad Men.” It’s the story of the 1960s Madison Avenue advertising executives (nicknamed Mad Men) and all the shenanigans that revolve around their lives (women, booze, smoking…and more women and booze and smoking) while working at Sterling Cooper, a fictitious advertising agency. I wasn’t … Continue reading Mad women
One Kansas Girl 