Caution: Watch for falling tweets

The most recent twitter mishap happened during the presidential debate a few days ago. The official KitchenAid twitter account tweeted an offensive post about President Obama’s grandmother, who died four years ago. It was an unfortunate mix up between a personal twitter account and a brand twitter account. KitchenAid joins the company of many who … Continue reading Caution: Watch for falling tweets

Customer service in a social world

In the old days, customer service meant a friendly, knowledgeable employee helping a customer in person or on the phone. Wikipedia says customer service " is a series of activities designed to enhance the level of customer satisfaction..." Fast forward...in addition to in-person and telephone customer service, businesses are now expected to be available via … Continue reading Customer service in a social world