Originally published on CUinsight.com, a credit union and financial news media site. Although this is geared toward how credit unions can use storytelling as an outreach tactic, any organization can benefit from telling your customer's or member's stories. The American Red Cross has proved it’s a networked nonprofit that has embraced new technologies and knows … Continue reading Storytelling: Great PR
Experiences, service matter when sharing on social sites
InSites Consulting recently released their report Social Media Around the World 2012. They asked survey respondents what they shared on social networking sites regarding brands and companies. Two of the top three results are important: Experiences you had with a brand: 49% (Read this as 49% of people using social networks posted about the experiences … Continue reading Experiences, service matter when sharing on social sites
4 ideas to jump start y content marketing
Content marketing is big. It’s one of the latest and greatest ways to keep your organization top of mind, in a “skip-this-ad, fast-forward” world. And it’s never been easier to do with the current technology available including websites, blogs and social media. In a recent article, the Content Marketing Institute listed 42 content marketing ideas … Continue reading 4 ideas to jump start y content marketing
The Trouble With Women In the Workplace
I can't believe companies actually had to produce videos like the one below. In my life, women have always worked. I grew up in the 1970s and 80s, and I knew some moms who stayed at home, and some that worked. That’s just the way it was. But it wasn’t always… I recently read “When … Continue reading The Trouble With Women In the Workplace
Communicators need to be “In the Know”
Originally Published on CUinsight.com, a credit union and financial news media site. Every morning I read the local paper, and go online to check national news sources and social media sites. I like to know what has happened while I was asleep. Not because I need to be “in the know,” but because it’s important … Continue reading Communicators need to be “In the Know”
One Kansas Girl 