Storytelling: Great PR

Posted on by Susan Dyer

Originally published on CUinsight.com, a credit union and financial news media site. Although this is geared toward how credit unions can use storytelling as an outreach tactic, any organization can benefit from telling your customer's or member's stories. The American Red Cross has proved it’s a networked nonprofit that has embraced new technologies and knows … Continue reading Storytelling: Great PR

Experiences, service matter when sharing on social sites

Posted on by Susan Dyer

InSites Consulting recently released their report Social Media Around the World 2012. They asked survey respondents what they shared on social networking sites regarding brands and companies. Two of the top three results are important: Experiences you had with a brand: 49% (Read this as 49% of people using social networks posted about the experiences … Continue reading Experiences, service matter when sharing on social sites

The Trouble With Women In the Workplace

Posted on by Susan Dyer

I can't believe companies actually had to produce videos like the one below. In my life, women have always worked. I grew up in the 1970s and 80s, and I knew some moms who stayed at home, and some that worked. That’s just the way it was. But it wasn’t always… I recently read “When … Continue reading The Trouble With Women In the Workplace

Caution: Watch for falling tweets

Posted on by Susan Dyer

The most recent twitter mishap happened during the presidential debate a few days ago. The official KitchenAid twitter account tweeted an offensive post about President Obama’s grandmother, who died four years ago. It was an unfortunate mix up between a personal twitter account and a brand twitter account. KitchenAid joins the company of many who … Continue reading Caution: Watch for falling tweets