The 3 best ads of Superbowl 2013

1. Jeep made us cry with this commercial. Our men and women in uniform get me every time. http://youtu.be/FadwTBcvISo 2. Oreo's marketing people were on it. They posted this photo to Twitter  just minutes after the lights went out at the stadium. They took national news and used it to their advantage. Could it be … Continue reading The 3 best ads of Superbowl 2013

Storytelling: Great PR

Originally published on CUinsight.com, a credit union and financial news media site. Although this is geared toward how credit unions can use storytelling as an outreach tactic, any organization can benefit from telling your customer's or member's stories. The American Red Cross has proved it’s a networked nonprofit that has embraced new technologies and knows … Continue reading Storytelling: Great PR

Experiences, service matter when sharing on social sites

InSites Consulting recently released their report Social Media Around the World 2012. They asked survey respondents what they shared on social networking sites regarding brands and companies. Two of the top three results are important: Experiences you had with a brand: 49% (Read this as 49% of people using social networks posted about the experiences … Continue reading Experiences, service matter when sharing on social sites

The Trouble With Women In the Workplace

I can't believe companies actually had to produce videos like the one below. In my life, women have always worked. I grew up in the 1970s and 80s, and I knew some moms who stayed at home, and some that worked. That’s just the way it was. But it wasn’t always… I recently read “When … Continue reading The Trouble With Women In the Workplace