In 2003, Marc Prensky coined the terms Digital Native (a person who grew up with technology) and Digital immigrant (the rest of us). In his study, he suggests that digital natives want instant gratification. They are used to receiving lots of information fast, and understand graphics more than they understand text. They can be watching … Continue reading My children are digital natives…and I’m a digital immigrant
Mad women
By now you’ve heard all the hoopla around AMC’s blockbuster show “Mad Men.” It’s the story of the 1960s Madison Avenue advertising executives (nicknamed Mad Men) and all the shenanigans that revolve around their lives (women, booze, smoking…and more women and booze and smoking) while working at Sterling Cooper, a fictitious advertising agency. I wasn’t … Continue reading Mad women
Advertising vs. PR
After having recent conversations with several different people who didn't exactly "get" what I do, I decided it's time for a little refresher. I ran across a book from 2002 by Al Ries and Laura Ries, "The Fall of Advertising & The Rise of PR," which has excellent information about the difference between these two … Continue reading Advertising vs. PR
One Kansas Girl 