#PRFail: If You Are Doing These Things In Your PR Efforts, You Are Doing It Wrong

This article first appeared on CUinsight.com. If you are doing these things in your public relation efforts, you are doing it wrong: Using long words when a short one will do. We don’t “utilize” something…we use it. A longer, more complicated word slows down the reader and makes them work harder to understand. Make your … Continue reading #PRFail: If You Are Doing These Things In Your PR Efforts, You Are Doing It Wrong

Hiring Help is Not a “Tip” For Getting it all Done

In the past two weeks I’ve read two articles with headlines something like “Tips For Getting It All Done and Being in Bed by 9” and “Productivity Hacks for Moms.” These articles promote spending quality time with their children, while carving out time to exercise, fix healthy meals and get eight hours of sleep. Great! … Continue reading Hiring Help is Not a “Tip” For Getting it all Done

Emojis: Use in Moderation

Using emojis is fun, but they can quickly escalate into an addiction. It starts out as an emoji here and there in texts. Then you add them to your Facebook posts. And then emails. One smiley face turns into the "laughing so hard I'm crying" face. Then it’s the dancing girls and the dog face and the … Continue reading Emojis: Use in Moderation

3.5 Tools for Busy Communicators

A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my favorite tools: Wordmark.it: For finding the ideal typeface. Don’t let anyone tell you fonts aren’t important. … Continue reading 3.5 Tools for Busy Communicators

Moms Who Work: No More Guilt

I always feel guilty for working outside the home, but the summer guilt is especially harsh. I feel like my two boys don't get to have a "real" summer...sleeping in, pool days, doing whatever you want, whenever you want... I've written about it before, but this year seems even worse. My 12-year-old has "aged out" … Continue reading Moms Who Work: No More Guilt