Flexible work is key

It wasn't that long ago when organizations were offering perks like gum memberships, Friday afternoon beers and on-site massages to keep the best talent. Or that a higher salary was the key to landing the best workers. Not so anymore. There's something else that American workers want more...flexible work options. Younger generations, Millennials and Gen … Continue reading Flexible work is key

No surprise marketing leaders are burning out faster

Earlier this year, I declared that marketing is exhausting. Now it's a proven fact! Well, not exactly, but AdWeek reports marketing officers tenures are getting shorter and shorter due to many factors, including high expectations. "Another reason for the trend could be related to what Welch called “inflated expectations” for CMOs as brands seek unicorn candidates … Continue reading No surprise marketing leaders are burning out faster

Marketing is exhausting

This is how I feel some days...marketing is exhausting. Any other communication pros feeling the heat to "know more and do more" with the same resources? 😩 When I first started in marketing and communications, social didn't exist, email was young, some organizations didn't even have a website, and data - what data? I needed to … Continue reading Marketing is exhausting