Return of the marketing and communications generalist

Where are my fellow "marketing generalists?" Our communications roles have changed, as reflected in our job titles. My marketing and communications team of three has two of these "hottest jobs." But that leaves me as just a "marketing generalist." Should I be worried? I don't think so. As CMO.com reports, "The company stands to gain … Continue reading Return of the marketing and communications generalist

“Allow me to send you a no obligation website audit report”

I recently got this email at work. Do these types of emails really work? Who responds to these? I sure don't. "Dear business owner of [insert your domain], (The domain they were referencing was an OLD domain that is not in use anymore.) You can't expect your website to increase your revenue with so many errors. … Continue reading “Allow me to send you a no obligation website audit report”

Yelling at youth sport referees makes you a jerk

Why is it necessary to yell at referees? Does this kid need to hear you be an a**hole? It does nothing...for anyone. I live with two soccer referees, two players and one coach. I hear all sides. "Life is 10% what happens to you and 90% how you react to it."  ~Charles R. Swindoll If … Continue reading Yelling at youth sport referees makes you a jerk