After cleaning my 12-year old's room, I found this pile of medals outside the door. "What are these doing here?" I asked him. "I don't want them anymore," he replied. "You don't want any of these? Why not?" "There's too many..." This is exactly what I was talking about in this post. By awarding him … Continue reading Update: Everyone is a winner.
This was originally posted on CUinsight.com Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, just like everyone else. You are right, but consider this: according to a recent survey by PWR New Media, … Continue reading Journalists need more than a press release from PR pros
Pitching a journalist? Yes, there's an app for that.
This article first appeared on CUinsight.com. If you are doing these things in your public relation efforts, you are doing it wrong: Using long words when a short one will do. We don’t “utilize” something…we use it. A longer, more complicated word slows down the reader and makes them work harder to understand. Make your … Continue reading #PRFail: If you are doing these in your PR efforts, you are doing it wrong
In the past two weeks I’ve read two articles with headlines something like “Tips For Getting It All Done and Being in Bed by 9” and “Productivity Hacks for Moms.” These articles promote spending quality time with their children, while carving out time to exercise, fix healthy meals and get eight hours of sleep. Great! … Continue reading Hiring help is not a “tip” for getting it all done
One Kansas Girl 