#FailFolder

I keep a #failfolder. It's a file with screenshots of other organization's marketing and communication mistakes. Is that bad? I do it to keep my mistakes in perspective. The screenshots here are just a couple that I have gathered over the years. If you are a communication or marketing professional, you have made public mistakes. … Continue reading #FailFolder

Chief Consistency Officer?

I was intrigued by this Forbe's post Chief Consistency Officer: How Today's CCO Unites A Company's Stakeholders and it got me thinking... Much of a communicator's role is to maintain the consistency of their brand across all audiences. This could include internal staff, board of directors, members, customers, vendors, lawmakers or media. We ensure all … Continue reading Chief Consistency Officer?

PR and marketing are a type of “communication”

Historically, organizations may have had a marketing and a public relations or communications department. These two functions are so similar now (and have tons of overlap), why not move everything under the communications department? Isn't that what marketing and PR are anyway? This may be an unpopular opinion, but hear me out. Chief marketing officers … Continue reading PR and marketing are a type of “communication”

We switched to Teams, but I miss Slack

We recently made the switch to Office365 at work, which comes with the cool collaboration feature "Teams." Prior to the switch, my department used a paid version of Slack and loved it. We switched over to Teams because it would allow us to collaborate with other departments using Teams, and we anticipated it would function … Continue reading We switched to Teams, but I miss Slack

Superbowl LIV

Scott has waited his entire life for this... the Kansas City Chiefs won the Super Bowl! #ChiefsKingdom It has been 50 years since they've won a Super Bowl game. Scott bet $50 on the game when we were in Las Vegas last summer. The odds were 6 to 1, so he made a little profit … Continue reading Superbowl LIV