Emojis: Use in Moderation

Using emojis is fun, but they can quickly escalate into an addiction. It starts out as an emoji here and there in texts. Then you add them to your Facebook posts. And then emails. One smiley face turns into the "laughing so hard I'm crying" face. Then it’s the dancing girls and the dog face and the … Continue reading Emojis: Use in Moderation

3.5 Tools for Busy Communicators

A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my favorite tools: Wordmark.it: For finding the ideal typeface. Don’t let anyone tell you fonts aren’t important. … Continue reading 3.5 Tools for Busy Communicators

3 Concepts to Remember in a Crisis

This post was originally published on CUinsight.com. “There cannot be a crisis next week. My schedule is already full.” ~Henry Kissinger The very definition of crisis means something unplanned. Crisis communication is the scary part of public relations and communications. It’s chaotic. You don’t know all the details. People might be scared. And others want … Continue reading 3 Concepts to Remember in a Crisis

Groupon: Social Media Superstar

This is social media done right. Groupon listed a "banana bunker" product on their website. It is a protective case for a banana. I'm not endorsing the product, because come on...really? Just by looking at it you can imagine the jokes that started...and Groupon replied to every one of them. They could have done nothing, … Continue reading Groupon: Social Media Superstar

Movie Trailers are so 2013

Adweek reports that Vince Vaughn and his costars of #UnfinishedBusiness posed for goofy #StarStock photos to help promote their movie. It's fun to see publicists trying new ways to promote movies.