The Key to Great Content is Always the Same

During a recent PRSA chapter meeting, we watched a webinar about Snapchat, PR in a Snap (PRSA log in required to view the webinar), one of the latest shiny objects to hit the social media landscape. During the webinar, the presenters mentioned key takeaways for using Snapchat. Among the ones they discussed, here are three … Continue reading The Key to Great Content is Always the Same

Top 5 Hottest Jobs in Marketing

Our communications roles have changed, as have our job titles. Our marketing team of three has two of these "hottest jobs." But that leaves one of us, me, as just a "marketing generalist." Should I be worried? As reports, "The company stands to gain a much better marketer who understands the big picture, and who … Continue reading Top 5 Hottest Jobs in Marketing

Navigating #fakenews

At a PRSA Kansas meeting earlier this week, three local media experts discussed their insights on fake news. It sparked lively and interesting conversation before the panel even spoke. Fake news is nothing new - it's propaganda. By definition, propaganda is "information, especially of a biased or misleading nature, used to promote a political cause … Continue reading Navigating #fakenews

Create Value Often

This originally appeared on It is written for credit unions, but the advice can be used for any organization. I attended a conference last month and one of the speakers said this: “Create more value for more people more often, so when it’s time to choose, they choose you.” This couldn’t be more true. This … Continue reading Create Value Often

Journalists Need More than a Press Release From PR Pros

This was originally posted on Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, just like everyone else. You are right, but consider this: according to a recent survey by PWR New Media, … Continue reading Journalists Need More than a Press Release From PR Pros