We switched to sentence case and here’s what happened

Recently our marketing team switched from using title case in headlines and subheads to sentence case. We thought it would be a #ncbu decision (#ncbu = nobody cares but us). We were wrong. Bedlam. Mayhem. Confusion. We had some 'splainin to do. We didn't realize this change would cause this kind of reaction. APstyle made … Continue reading We switched to sentence case and here’s what happened

Pet peeve #27: “Happy holidays from [insert company name]”

*Bah humbug alert* There's a standard holiday greeting procedure that needs to stop: The generic business holiday e-card greeting. I'm specifically talking about a holiday greeting via e-mail, because let's face it, there's not a lot of organizations who still send an actual card. I'm not talking about retail holiday emails either, with coupons, "e-cash," … Continue reading Pet peeve #27: “Happy holidays from [insert company name]”

Marketing is exhausting

This is how I feel some days...marketing is exhausting. Any other communication pros feeling the heat to "know more and do more" with the same resources? 😩 When I first started in marketing and communications, social didn't exist, email was young, some organizations didn't even have a website, and data - what data? I needed to … Continue reading Marketing is exhausting

The Key to Great Content is Always the Same

During a recent PRSA chapter meeting, we watched a webinar about Snapchat, PR in a Snap (PRSA log in required to view the webinar), one of the latest shiny objects to hit the social media landscape. During the webinar, the presenters mentioned key takeaways for using Snapchat. Among the ones they discussed, here are three … Continue reading The Key to Great Content is Always the Same

Marketing generalist – not a hot marketing job

Our communications roles have changed, as have our job titles. Our marketing team of three has two of these "hottest jobs." But that leaves one of us, me, as just a "marketing generalist." Should I be worried? As CMO.com reports, "The company stands to gain a much better marketer who understands the big picture, and who … Continue reading Marketing generalist – not a hot marketing job