Journalists Need More than a Press Release From PR Pros

This was originally posted on CUinsight.com Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, just like everyone else. You are right, but consider this: according to a recent survey by PWR New Media, … Continue reading Journalists Need More than a Press Release From PR Pros

3.5 Tools for Busy Communicators

A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my favorite tools: Wordmark.it: For finding the ideal typeface. Don’t let anyone tell you fonts aren’t important. … Continue reading 3.5 Tools for Busy Communicators

Are photos “real” anymore?

Are any pictures "real" anymore? Search "selfie app" and you get results like "7 Best Photo Editing Apps to Look Better in Every Selfie" and "5 Apps to Perfect Your Selfie."  One app's description reads "The range of tools are plentiful, and includes 'slimify,' 'blemish fix' and 'make-up.' In other words, create a "fake" picture of … Continue reading Are photos “real” anymore?

Movie Trailers are so 2013

Adweek reports that Vince Vaughn and his costars of #UnfinishedBusiness posed for goofy #StarStock photos to help promote their movie. It's fun to see publicists trying new ways to promote movies.

Step Away from the Stock Photography

Originally published on CUinsight.com It’s no secret that images sell. A great photo can make your marketing piece and a vivid website image will draw in visitors. On the flip side, bad graphics can have a negative effect on your brand and corporate-y, generic, stock photos aren’t helping you either. An iStock search for “household … Continue reading Step Away from the Stock Photography