#FailFolder

I keep a #failfolder. It's a file with screenshots of other organization's marketing and communication mistakes. Is that bad? I do it to keep my mistakes in perspective. The screenshots here are just a couple that I have gathered over the years. If you are a communication or marketing professional, you have made public mistakes. … Continue reading #FailFolder

#COVIDchaos – things may never be the same

This Harry Potter meme made me laugh! 🤣On Aug. 6, there were 18,912,947 COVID-19 cases worldwide, 4,867,916 in the United States, 30,084 in Kansas and 4,723 in Sedgwick County.There is no denying our lives have changed the past few months, as have people's attitudes and feelings. People are tired, scared and anxious. The general societal … Continue reading #COVIDchaos – things may never be the same

#COVIDchaos – when will school start?

By now, I thought we'd be on the downhill from the #COVIDchaos, but here we are at more than four million cases in the United States and 144,000+ deaths. And we can't seem to get this under control. This graphic tells a grim story: My community finally passed a mask mandate on July 3. But … Continue reading #COVIDchaos – when will school start?

Grocery pick up = awesome. The plastic bags are not.

I love.love.love that I can order my groceries online and then pick them up four hours later. My secret trick is to schedule all my "pick ups" (Dillons, Wal-mart, Target and Sam's) within the same hour. I can shop at four different stores in 60 minutes - it's a win-win and a huge timesaver. But … Continue reading Grocery pick up = awesome. The plastic bags are not.

Chief Consistency Officer?

I was intrigued by this Forbe's post Chief Consistency Officer: How Today's CCO Unites A Company's Stakeholders and it got me thinking... Much of a communicator's role is to maintain the consistency of their brand across all audiences. This could include internal staff, board of directors, members, customers, vendors, lawmakers or media. We ensure all … Continue reading Chief Consistency Officer?