PR and marketing are a type of “communication”

Historically, organizations may have had a marketing and a public relations or communications department. These two functions are so similar now (and have tons of overlap), why not move everything under the communications department? Isn't that what marketing and PR are anyway? This may be an unpopular opinion, but hear me out. Chief marketing officers … Continue reading PR and marketing are a type of “communication”

We switched to Teams, but I miss Slack

We recently made the switch to Office365 at work, which comes with the cool collaboration feature "Teams." Prior to the switch, my department used a paid version of  Slack and loved it. We switched over to Teams because it would allow us to collaborate with other departments using Teams, and we anticipated it would function … Continue reading We switched to Teams, but I miss Slack

We switched to sentence case and here’s what happened

Recently our marketing team switched from using title case in headlines and subheads to sentence case. We thought it would be a #ncbu decision (#ncbu = nobody cares but us). We were wrong. Bedlam. Mayhem. Confusion. We had some 'splainin to do. We didn't realize this change would cause this kind of reaction. APstyle made … Continue reading We switched to sentence case and here’s what happened

Pet peeve #27: “Happy holidays from [insert company name]”

*Bah humbug alert* There's a standard holiday greeting procedure that needs to stop: The generic business holiday e-card greeting. I'm specifically talking about a holiday greeting via e-mail, because let's face it, there's not a lot of organizations who still send an actual card. I'm not talking about retail holiday emails either, with coupons, "e-cash," … Continue reading Pet peeve #27: “Happy holidays from [insert company name]”

Hellvetica v. Helvetica

Creative people can be so fun! Take this...a couple of designers created a new typeface based on the popular Helvetica typeface. Except this will make designers scream. 😱 It's aptly named Hellvetica. The designers cleverly changed just enough spacing between the letters to make even the easygoing communicators go insane. Even the branding guidelines are … Continue reading Hellvetica v. Helvetica