Slack Was Down…and We Survived 😱

With a team spread out in three offices in two states, Slack has become our lifeline. It was down yesterday, and we didn't know what to do. Communicate with the dreaded email? Have 16 3-way calls? Text? You see, Slack has become our team's go-to communication method. It works better than email, can be used … Continue reading Slack Was Down…and We Survived 😱

The Key to Great Content is Always the Same

During a recent PRSA chapter meeting, we watched a webinar about Snapchat, PR in a Snap (PRSA log in required to view the webinar), one of the latest shiny objects to hit the social media landscape. During the webinar, the presenters mentioned key takeaways for using Snapchat. Among the ones they discussed, here are three … Continue reading The Key to Great Content is Always the Same

Top 5 Hottest Jobs in Marketing

Our communications roles have changed, as have our job titles. Our marketing team of three has two of these "hottest jobs." But that leaves one of us, me, as just a "marketing generalist." Should I be worried? As CMO.com reports, "The company stands to gain a much better marketer who understands the big picture, and who … Continue reading Top 5 Hottest Jobs in Marketing

How Marketing & Communications is like having Braces

Marketing and communications is like having braces. Stay with me here. I have #adultbraces. I never had braces as a kid, so this is my only experience. It’s painful, awkward and annoying. But the end result will be (better be!) straight teeth, a healthy smile and aligned bite. But it doesn’t happen overnight. Just like … Continue reading How Marketing & Communications is like having Braces

Create Value Often

This originally appeared on CUinsight.com. It is written for credit unions, but the advice can be used for any organization. I attended a conference last month and one of the speakers said this: “Create more value for more people more often, so when it’s time to choose, they choose you.” This couldn’t be more true. This … Continue reading Create Value Often