You really don’t know what you think you know

Think Again, by Adam Grant is a book about unlearning what you know. And realizing you really don't know what you think you know. One insight I found especially intriguing is the more confident people are, the less they actually know. Think of the person at the sporting event who is telling you what the coach … Continue reading You really don’t know what you think you know

Because, Internet will explain why you text the way you do

Nerd alert. I just read Because Internet: Understanding the New Rules of Language, and now I know why my teens made fun of me for using punctuation in texts. I also learned that typography has a tone of voice, punctuation can be ironic and periods can be passive aggressive. New technologies (like the internet or … Continue reading Because, Internet will explain why you text the way you do

Newsjacking: Be the Second Paragraph

PR and marketing pros know one of the ways to get free PR or earned media is to piggy back on an existing national story and make your own news. Now there is a word for it. Newsjacking. David Meerman Scott coined the term in his new book Newsjacking: How to inject your ideas into … Continue reading Newsjacking: Be the Second Paragraph