Superbowl LIV

Scott has waited his entire life for this... the Kansas City Chiefs won the Super Bowl! #ChiefsKingdom It has been 50 years since they've won a Super Bowl game. Scott bet $50 on the game when we were in Las Vegas last summer. The odds were 6 to 1, so he made a little profit … Continue reading Superbowl LIV

No surprise marketing leaders are burning out faster

Earlier this year, I declared that marketing is exhausting. Now it's a proven fact! Well, not exactly, but AdWeek reports marketing officers tenures are getting shorter and shorter due to many factors, including high expectations. "Another reason for the trend could be related to what Welch called “inflated expectations” for CMOs as brands seek unicorn candidates … Continue reading No surprise marketing leaders are burning out faster

NORAD Santa Tracker: It all started with a little typo…

The North American Aerospace Defense Command (NORAD) has been tracking Santa since 1955...and it all started with a little typo. The story goes that an advertisement for Sears Roebuck & Co. listed a phone number for children to call Santa. No one bothered to proofread the ad, and it was published with the phone number … Continue reading NORAD Santa Tracker: It all started with a little typo…

Emojis: Use in Moderation

Using emojis is fun, but they can quickly escalate into an addiction. It starts out as an emoji here and there in texts. Then you add them to your Facebook posts. And then emails. One smiley face turns into the "laughing so hard I'm crying" face. Then it’s the dancing girls and the dog face and the … Continue reading Emojis: Use in Moderation

3.5 Tools for Busy Communicators

A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my favorite tools: Wordmark.it: For finding the ideal typeface. Don’t let anyone tell you fonts aren’t important. … Continue reading 3.5 Tools for Busy Communicators